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There’s a Pencil with your name on it. The then best-selling book remains an important reference work today-a bible for creative directors. We’ll ask you to provide a few details about yourself, your current role and what you do. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring d&add, an engaging web banner or a persuasive letter.

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Home Contact Us Help Free delivery worldwide. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, fopy webpage, on paper, or in person.


Review quote “The Copy Book convinced me that everyone in business should study the art of copywriting.

Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves.

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The Copy Book

th We visited an eye-tracking lab and recorded the eye movements of someone reading the book title. Good copy gets read. We use cookies to give you the best possible experience.

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D&AD: The Copy Book pdf download – Mon premier blog

If you’ve previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know. A book about writing for advertising. Product details Format Hardback pages Dimensions x x This data was overlaid on the title for the final cover design.

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