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Preview — Consumo, dunque sono by Zygmunt Bauman. Consumo, dunque sono by Zygmunt Bauman. Ma proprio tutto, anche i consumatori. Paperbackpages. Published by Laterza first published To see what your friends thought of this book, please sign up.

To ask other readers questions about Consumo, dunque sonoplease sign up. Lists with This Book. This book is not yet featured on Listopia. The part of this book that I will remember next year — rather than just next week — gauman his discussion of how consumerism has changed our notion of time.

In Funque Greece they had quite a different notion of time. They saw time as being cyclical. Not just in the sense of the seasons and their repetitions, but even longer cycles and repetitions. The dawn of Capitalism required a new kind of time — one that was linear and directional. Time’s arrow, it is sometimes called. Hegel overcame this by talking of progress spiralling.

There is still a kind of return, but on a new and higher dunquee. Still, linear time gives a clearer notion of time as progress. So much so that it is like a kind of background hum we almost struggle to hear. To capture this new universe, Bauman has come up with the idea of pointillist time. Pointillism is a technic of painting that grew out of impressionism.

It involves creating a painting by applying dots of pure colour onto the canvas. From a distance these dots interact with each other to form an image — however, up close they are a chaos, dots one beside another, a kind of meaningless noise. Points are geometric absurdities, geometric abstractions.

A point has no dimensions. No height, width, depth. Yet it is the fundamental idea of geometry. A condumo, then, is seen by Bauman as having infinite potential. Okay, so what have we got so far?

Consumo, dunque sono – Marco Cupellaro, Zygmunt Bauman • BookLikes (ISBN)

We have images that are impossible to see the meaning of up close, but that are made up of points of infinite potential. We have a universe made from a point that went a bit crazy. Every point seems to contain infinite potential, inexhaustible in what it can tell us. He says that the Sunday newspaper today probably has more information in it than your average 18th Century person would have come across in a lifetime.


So, which bits are important and which bits can be safely ignored? Who would have known that this particular point in the universe was about to expand and become essential knowledge for a whole group of people more or les instantly? What is most interesting in this story is this bit: Hard to imagine that there was a time when people wanted to be more than just consumers, admittedly. When you think about the metaphor behind consumption, the whole thing becomes quite unattractive.

You know, fire consumes, TB consumes — it is a kind of laying waste. It is certainly a one-way process. But even this directionality is overlayed with the idea of pointillism.

Editori Laterza

Capitalism, consumerism, seeks to reduce the distance from showroom to rubbish tip. And often we even celebrate products becoming waste – at last I can now get a new washing dunqus The point is for you to be constantly anxious and constantly dissatisfied. Products are not really meant to satisfy your desires, but to constantly nearly satisfy them. Again we are back at the points in pointillist paintings. And we can never stand back far enough to see beyond these points of infinite potential to glimpse the bigger picture.

For these points are also pointless. We are surrounded by so much information the effect is much the same as being surrounded by no information.

Are earth tones in, or should I go with more vibrant colours? When I was a child we used to laugh at the idea of men wearing tights, now men get on pushbikes wearing lycra and talk about their PBs on their death rides.

Like the atoms that pop into and out of existence, it is impossible to guess today what will be important or even here tomorrow. We buy so much stuff as a way of expressing who we really are. It always seemed a bit strange to me — why people would want to pretend they were a machine? The Turing Test in reverse. But Bauman makes the point that to be a real subject in our society you have to first become a commodity. To be a subject you need to be able to buy the stuff that makes you real.

To get money to be able to be a worthy subject you need to sell yourself — you need to be a commodity. To consume you must allow a large part of yourself to be likewise consumed.

You will buy things out of guilt for the people you live with because you have no time to spend with them and our society associates love with stuff. Then you might start resenting them as you only get to see them when you are tired.


Anyway, they are ungrateful and infinitely obsessed with their own hand-held device — eternally scanning for the one piece of information that will turn from point to universe and help them make sense of it all. View all 14 comments. There’s no point in me writing a review when Trevor already said all this.

Consumerism analyzed through different perspectives, even from the way we socialize online now. I entertain the idea that Bauman’s words bring some immunity against consumerism to the reader. Tutto sommato, molto acuto, da leggere. This book was amazing. Really eye-opening, with razor sharp insights into the modern culture of consumerism.

Mas de lo mismo del chabon, pero el enfoque en el consumo como dice el titulo esta bueno. Bauman baut “Leben als Konsum” sehr wissenschaftlich auf: Zudem erwartet Bauman einen philosophischen Background, den ich nicht habe: Zudem erschloss sich mir der Aufbau nicht: Bauman “hat seine Hausaufgaben gemacht”: Die meisten seiner Gedanken sind treffend und aufschlussreich. Dec 20, Kenny B. Ever so socially cconsumo, Mr. Bauman elucidates on various issues such as liquid modernity, identity, pointillist conception of timetransaction-based society, class divisions, law dunue, the commoditization of the individual and our interpersonal relationships, and much more.

The final chapter, “Collateral Casualties of Consumerism,” is alone worth the price of admission. Heartily recommended to anyone with even a slight interest in the social analysis of consumerism, the culture it has spawned, dunquw the implications that arise from said culture. Sen sijaan filosofit, clnsumo Descartes, Hobbes, Rousseau, Habermas ja monet muut ovat edustettuina vahvasti, unohtamatta Marxia, Weber, Maslowia ja kumppaneita.

Consumk ja Seuratin pointillismista eli pistemaalauksesta. Este descubrimiento le inquieta. Lo que se pierde es la solidaridad social. No lo explica Bauman. En suma, no se pierde nada con no leer el libro. No hay postmodernidad sino paso de la sociedad de productores a sociedad de consumidores. Las tribus postmodernas son los grupos con marcas visibles. Algunas cosas que dice el libro: Las empresas tienden a deshacerse de los clientes menos valiosos. En la sociedad de consumidores nadie puede convertirse en sujeto sin antes convertirse en producto No hay postmodernidad sino paso de la sociedad de productores a sociedad de consumidores.

En la sociedad de consumidores nadie puede convertirse en consmo sin antes convertirse en producto.